This is why we are dedicated to rapidly identifying unsafe sources of traffic and removing them from our exchange. If you find fraudulent ad partners or “fake agencies”, by spreading the information, we run a better chance of blocking them at large.ĭistrict m is committed to providing the best performances to publishers while contributing to better user experience. Click Privacy and security Site Settings. Whether it is through public forums or just by shooting an email to your monetizing partners, sharing the information and insight that you have on this issue can go a long way. Change your default pop-ups & redirects settings On your computer, open Chrome. Though those solutions may seem costly at first, it can be worth it in the long run. History speaks for itself – Reinforce reliable and trustworthy relationships that you have built and prioritize them.Ī wave of publishers has started to adopt protection solutions such as Confiant or GeoEdge, which can prevent to some extent these attacks and ensure a cleaner flow of ads for publishers. Publishers can take action at various levels to prevent, or at the very least reduce their exposure to such malware – here are our best practices: On a more individual scale, SSPs and exchanges are now tightening their audit process to increasingly block fraudulent ads. Google had announced that the ad blocker integrated into Chrome 64, which launched on January 23rd, would work, on both desktop and mobile, to block redirecting ads by informing the user that an ad is trying to redirect them and by providing information on the fraudulent advertiser. Are there any initiatives to counter this?Īs this has been a prominent issue for publishers for some time, several initiatives of various scale are underway to counter those attacks. Considering the frustrating experience and the shady impression users may get from the attacked publisher, they might decide to not return on the website, thus ensuing in a loss of traffic, and so a loss of impression in the long run. Unfortunately, forced mobile redirects can happen to even the most premium publishers. This type of scam will make matters worse in the sense that ad blockers will become more rigid and penalize publishers even more. Here are some impacts we are seeing right now on the industry: Increased ad blocker usageĪd blocking has already cost significant revenue loss for the industry, which can be attributed to several factors. Of course, such intrusive and malicious technology is not without consequences. What are the implications for the industry? This phenomenon has been mainly observed on mobile (around 95% according to our experts), with the other cases happening on desktop. The reason those ads go through can be attributed to two things: either the ads are not audited as they pass through the exchange, or the attackers manage to hide the redirecting feature to make it seem innocent. This happens when third-party ad networks push an ad with redirecting characteristics on a website. When a user accesses a web page through their mobile browser or even installed apps on their phone, they are automatically redirected towards an unrequested website, which will usually try to lure users into some sort of scam. This leaves more room for attackers to launch fraudulent ads and weasel their way in at very low CPM’s, as the competition is low. This extension does not collect or send data of any kind to third parties.January is often the prime time for forced mobile redirect as demand is lower and bigger brands and agencies don’t run as many heavy campaigns. Adding both, `first` and `second` would cause no skipping. Adding `first` would skip to the URL of `second` and vice versa. `Skip Redirect does not know which is the right parameter, but you can edit the no-skip-parameter-list. Some websites use multiple url parameters like this: In skip-urls-list mode, all URLs for which redirects should be skipped need to be added to the skip-urls-list manually. There is also a skip-urls-list mode to avoid this kind of problem altogether. The no-skip-urls-list can be edited to avoid these problems. Depending on the pages visited, this can cause problems. See the add-on's preferences (also available by clicking the toolbar icon) for options.īy default all URLs but the ones matching a no-skip-urls-list are checked for embedded URLs and redirects are skipped. Please give feedback(see below) if you find websites where this fails or where you get redirected in a weird way when this add-on is enabled but not when it's disabled. This webextension tries to extract the final url from the intermediary url and goes there straight away if successful. Some web pages use intermediary pages before redirecting to a final page. Skip intermediary pages that some pages use before redirecting to a final page.
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